Dawn to Dusk Tea Packaging
The objective of this project was to take an existing product (specifically coffee or tea) and redesign its packaging to target a specific audience. I chose tea as my product and created a combo package for black tea and chamomile tea. My target consumers were younger people with less knowledge/experience with drinking tea. Tea consumption has risen in popularity with the younger generation and my goal with this packaging was to provide two different types of tea - a highly caffeinated tea for drinking in the morning (black tea) and a tea with relaxing qualities to drink in the evening (chamomile tea). The idea behind the packaging design was a combination of a sunrise and a sunset. I used a somewhat muted color scheme to reflect the serenity and calmness that you experience when drinking tea.
